Real is … Rebranding the Queensland University of Technology.

A fully integrated creative campaign, which connects brand, faculty and courses comms with a 30” TVC, high-impact out-of- home, social, and digital advertising.

Focusing on authentic storytelling, the brand campaign showcases the real, unfiltered, university experience – the highs, the lows, the struggles and triumphs students experience.

Awards: Best University Marketing Campaign 2024 | Future Campus Award.